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	<title>Apace of Change &#187; Language</title>
	<atom:link href="http://www.apaceofchange.com/category/language/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.apaceofchange.com</link>
	<description>in education, technology, and psychology</description>
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	<language>en</language>
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		<item>
		<title>Words Mean Things</title>
		<link>http://www.apaceofchange.com/2009/12/14/words-mean-things/</link>
		<comments>http://www.apaceofchange.com/2009/12/14/words-mean-things/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 19:13:08 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Language]]></category>
		<category><![CDATA[Reflection]]></category>

		<guid isPermaLink="false">http://www.apaceofchange.com/?p=311</guid>
		<description><![CDATA[Seen on the front page of a test protocol this morning: two sections for collecting demographic information on a student. Section I (to be filled out by professional): Section II (to be filled out by teacher): I&#8217;ll just leave this here for you to do with what you will.]]></description>
			<content:encoded><![CDATA[<p>Seen on the front page of a test protocol this morning: two sections for collecting demographic information on a student.</p>
<blockquote><p><strong>Section I <em>(to be filled out by professional):</em></strong></p>
<p><strong>Section II <em>(to be filled out by teacher):</em></strong></p></blockquote>
<p>I&#8217;ll just leave this here for you to do with what you will.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Ain&#8217;t Misbehavin&#8217;, Part II: Electric Boogaloo</title>
		<link>http://www.apaceofchange.com/2008/04/14/aint-misbehavin-part-ii-electric-boogaloo/</link>
		<comments>http://www.apaceofchange.com/2008/04/14/aint-misbehavin-part-ii-electric-boogaloo/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 02:29:40 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Reflection]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/04/14/aint-misbehavin-part-ii-electric-boogaloo/</guid>
		<description><![CDATA[(what?) Let&#8217;s backtrack. We already know that behavior generally serves one of four major functions, and that we have to find an alternate way to meet the function. Simple enough, right? The function is to help me deal with frustration or anger, the behavior we want to get rid of is swearing, and now we [...]]]></description>
			<content:encoded><![CDATA[<p>(what?)</p>
<p>Let&#8217;s backtrack.  We already know that behavior generally serves one of four major functions, and that we have to find an alternate way to meet the function.  Simple enough, right?  The function is to help me deal with frustration or anger, the behavior we want to get rid of is swearing, and now we just have to figure out how to make it worth my while to knock it off.</p>
<p>But wait!  What if we could alter environmental conditions such that I wouldn&#8217;t be as likely to curse as much &#8211; wouldn&#8217;t that be helpful?  I&#8217;ve found that my fuse is a lot shorter when I&#8217;m sleep-deprived, so one of my first steps toward cleaning up my language was actually trying to get more sleep.  I didn&#8217;t collect hard data on this, but I did notice that on where days I slipped up, I usually had only gotten about 4 or 5 hours of sleep the previous night.  Anecdotally speaking, days that followed 6 or more hours of sleep were far less likely to see me curse.  Also, I tended to swear more when I drove (my wife and I drive to work together, so this was relatively easy to address &#8211; she agreed to take the wheel some days when I just felt particularly worn down from work).  This is called controlling the <strong>setting event</strong> (long-term lead-up to the behavior, like how much sleep I got) and <strong>antecedent</strong> (letting me ride shotgun).</p>
<p>The flipside to the antecedent, of course, is the <strong>consequence</strong>.  Although the word has negative connotations, it really just means what occurs as a result of the behavior.  We already addressed my most consistent consquence: I felt a little better about whatever was bugging me after swearing.  Fair enough, but the other consequences were that my son was repeating me and my wife was severely agitated.  The cons outweigh the pros here, and things needed to change.</p>
<p>Let&#8217;s review!</p>
<p><strong>Setting event</strong> _____ leads to <strong>antecedent</strong> _____ leads to <strong>target behavior _____</strong> leads to <strong>consequence _____.</strong></p>
<p>If you can successfully fill in these blanks, you&#8217;ll have the tools to manage any undesired behavior &#8211; yours or somebody else&#8217;s.  <a href="http://continuities.wordpress.com/">@JackieB</a>, <a href="http://www.stonepooch.com/ablog">@audhilly</a>, and anyone else who&#8217;s trying to break themselves (or a student) of a bad habit, this is one fill-in-the-blank worksheet that might be worth your while.  Next time, we&#8217;ll add the final two components: time and reinforcement.</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Ain&#8217;t Misbehavin&#8217;, Part I</title>
		<link>http://www.apaceofchange.com/2008/04/02/aint-misbehavin-part-i/</link>
		<comments>http://www.apaceofchange.com/2008/04/02/aint-misbehavin-part-i/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 13:16:34 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Damian's Favorites]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Reflection]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/04/02/aint-misbehavin-part-i/</guid>
		<description><![CDATA[ NB: I originally wrote this at the end of January 2008, but never got around to posting.  With very little blogging time available to me in the immediate future, I present it to you today. Shortly after I announced my victory post to the Twitterverse last Sunday night, Jackie inquired: @garageflowers -As I&#8217;m trying to [...]]]></description>
			<content:encoded><![CDATA[<p> <em><strong>NB:</strong> I originally wrote this at the end of January 2008, but never got around to posting.  With very little blogging time available to me in the immediate future, I present it to you today.<strong><br />
</strong></em></p>
<p>Shortly after I announced my <a href="http://apaceofchange.edublogs.org/2008/01/13/victory/">victory post</a> to the Twitterverse last Sunday night, <a href="http://continuities.wordpress.com">Jackie</a> inquired:</p>
<blockquote><p>@garageflowers -As I&#8217;m trying to give something up, I&#8217;m wondering: how do you know it&#8217;s a broken habit? I&#8217;m still thinking about mine -a lot</p></blockquote>
<p>My response well exceeded the 140 characters limit, but as I wrote, I got to thinking about the behavioral and psychological implications of my silly little experiment.  Here are my responses, compiled &amp; edited for clarity:</p>
<blockquote><p>There&#8217;s no way to &#8220;tell&#8221; for sure; I just have learned to better control my impulses &#8211; over the last 20 years or so, cursing has become reflexive for me, and I first started this project about a month ago, so I&#8217;ve had quite a few false starts. I finally feel like I have more control; I&#8217;m better able to stop and think and choose words more carefully before just letting loose.</p></blockquote>
<p>I don&#8217;t know what Jackie&#8217;s thinking about giving up, but if you (or your spouse, or kids, or students) find yourself in a similar situation, it may pay to shift your thinking a bit.</p>
<p><strong>Old &amp; Busted: </strong>Why do I/he/she/it do that?</p>
<p><strong>The New Hotness: </strong>What function does this behavior serve?</p>
<p>Generally speaking, human behavior can be boiled down to attempts to serve one of four major functions:</p>
<ol>
<li>It feels good (self-stimulation)</li>
<li>It gets us out of having to do something difficult or unpleasant (task escape/avoidance)</li>
<li>It gets (or keeps) us attention (um&#8230; pretty self-explanatory, I think)</li>
<li>It reduces pain or stress (yeah, this one too)</li>
</ol>
<p>For me, I think cursing suited functions #1 and 4.  Go on, get real angry then say the &#8220;F&#8221; word &#8211; it feels so nice and percussive in that labio-dental sort of way &#8211; there&#8217;s a reason why we say that instead of &#8220;rutabaga&#8221; or &#8220;sassafrass&#8221;, you know.  Ridiculous as it sounds, it soothed me when I was frustrated, angry, or in pain.  Unfortunately, my wife hates it, and my kid&#8217;s starting to repeat it.  Intellectually, I know I should stop, but the instant gratification I receive from the behavior is too strong.  So what&#8217;s a reflective, self-aware pottymouth to do?  In the short term&#8230;</p>
<ol>
<li>Figure out the function, then find another way to serve that function</li>
<li>Determine an alternate, preferred behavior</li>
<li>Provide incentive to choose the preferred behavior over the target behavior</li>
</ol>
<p><em>More in Part II&#8230;</em></p>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>And You Don&#8217;t Stop (Part I)</title>
		<link>http://www.apaceofchange.com/2008/01/31/and-you-dont-stop-part-i/</link>
		<comments>http://www.apaceofchange.com/2008/01/31/and-you-dont-stop-part-i/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 02:06:54 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/01/31/and-you-dont-stop-part-i/</guid>
		<description><![CDATA[Even if you don&#8217;t like rap and hip-hop, give this post a chance. I know Jose has quoted Jay-Z and met Rakim, Dan&#8216;s spotlighted a homemade Jay-Z poster, and Taylor loves Eminem and Ice Cube; I&#8217;m counting on you (&#38; similar-minded folks) to help me out here and in the next post. The rest of [...]]]></description>
			<content:encoded><![CDATA[<p>Even if you don&#8217;t like rap and hip-hop, give this post a chance.  I know <a href="http://thejosevilson.com/blog/">Jose</a> has quoted Jay-Z and met Rakim, <a href="http://blog.mrmeyer.com/">Dan</a>&#8216;s spotlighted a homemade Jay-Z poster, and <a href="http://www.taylortheteacher.com/">Taylor</a> loves Eminem and Ice Cube; I&#8217;m counting on you (&amp; similar-minded folks) to help me out here and in the next post.  The rest of you might learn something new.</p>
<p>I was introduced to rap the same way as many other white suburban kids my age &#8211; when Run-DMC and Aerosmith collaborated on a cover of <a href="http://www.youtube.com/watch?v=9AKaV911uJA">&#8220;Walk This Way.&#8221;</a>  I was 9 and in fourth grade, and I ate it right up &#8211; that was my gateway into hip-hop.</p>
<p>By the time I hit high school I was discovering the Beatles, Led Zeppelin, Clapton, Hendrix, and focusing on rock music, but in that five-year span from 1986 to 1991 I&#8217;d absorbed a lot of rap (mostly via Yo! MTV Raps)*, including Eric B &amp; Rakim, Kool Moe Dee, KRS-One and Boogie Down Productions, EPMD, Digital Underground (featuring a pre-solo success Tupac), Ice-T, De La Soul, A Tribe Called Quest, N.W.A., and my personal favorite, Public Enemy.</p>
<p>My inability to musically multi-task as a teenager shut me off to a lot of great stuff of all genres, I&#8217;m sure, and I regret that.  Even with my blinders on, though, I managed to pick up on Cube, Snoop, Dre, Del tha Funkee Homosapien, the evolution of the Beastie Boys, and later, Biggie, Busta Rhymes, and Wu-Tang Clan.</p>
<p>These days, in addition to the classics, I&#8217;m listening to <a href="http://www.stonesthrow.com/madvillain/">Madvillain</a> and <a href="http://www.myspace.com/littlebrother">Little Brother</a>, both of whom I discovered through <a href="http://www.emusic.com">eMusic</a>.</p>
<p>There&#8217;s a reason I&#8217;m posting this, to be revealed in Part II.  For now, I&#8217;m just trying to stir the pot a bit.  If you&#8217;re with me, drop me a comment &#8211; who are your picks for top rap artists?  Who&#8217;s out there right now that&#8217;s good that isn&#8217;t getting radio play?</p>
<p><em>*I&#8217;m showing my age &#8211; I&#8217;m so old I remember when MTV showed music videos. <img src='http://www.apaceofchange.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' />  </em></p>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Victory</title>
		<link>http://www.apaceofchange.com/2008/01/13/victory/</link>
		<comments>http://www.apaceofchange.com/2008/01/13/victory/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 02:11:05 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/01/13/victory/</guid>
		<description><![CDATA[IS MINE.]]></description>
			<content:encoded><![CDATA[<p><a href="http://apaceofchange.edublogs.org/2007/12/18/my-behavior-management-plan/">IS MINE.</a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>The Seven Day Itch</title>
		<link>http://www.apaceofchange.com/2008/01/06/the-seven-day-itch/</link>
		<comments>http://www.apaceofchange.com/2008/01/06/the-seven-day-itch/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 01:18:54 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/01/06/the-seven-day-itch/</guid>
		<description><![CDATA[Holy shit cow! I&#8217;ve made it seven whole days swear-free! For those of you following along at home, that means I am 50% of the way to reaching my goal of not swearing in front of my wife or son for 2 weeks straight (cue Chris Rock saying, &#8220;Whaddya want, a cookie? You ain&#8217;t supPOSED [...]]]></description>
			<content:encoded><![CDATA[<p>Holy <strike>shit</strike> cow!  I&#8217;ve made it seven whole days swear-free!  For those of you following along at home, that means I am 50% of the way to reaching my goal of not swearing in front of my wife or son for 2 weeks straight (cue Chris Rock saying, &#8220;Whaddya want, a cookie?  You ain&#8217;t supPOSED to cuss in front of your wife and kids!&#8221;).</p>
<p>If you&#8217;re not sure what on Earth this has to do with education, technology, or psychology (as stated in the red bar above), <a href="http://apaceofchange.edublogs.org/2007/12/18/my-behavior-management-plan/">go here for the backstory</a>.  I <strike>swear</strike> promise I&#8217;m trying to maintain focus and not let this become another <a href="http://www.urbandictionary.com/define.php?term=e%2Fn">e/n</a> blog (this isn&#8217;t <a href="http://www.livejournal.com">LiveJournal</a>, after all).</p>
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		<slash:comments>1</slash:comments>
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		<title>A: Shit.</title>
		<link>http://www.apaceofchange.com/2008/01/02/a-shit/</link>
		<comments>http://www.apaceofchange.com/2008/01/02/a-shit/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 02:55:37 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Fatherhood]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2008/01/02/a-shit/</guid>
		<description><![CDATA[Q: What did my two-year-old say when one of his magnetic toys fell off the fridge and broke? I vehemently disagree with those who wish to disarm Taylor and others of their F-bombs (it&#8217;s the Internet, people; get a grip), but if I can&#8217;t censor myself appropriately around my son, he&#8217;ll soon be picking up [...]]]></description>
			<content:encoded><![CDATA[<p>Q: What did my two-year-old say when one of his magnetic toys fell off the fridge and broke?</p>
<p>I vehemently disagree with those who wish to disarm <a href="http://www.taylortheteacher.com">Taylor</a> and others of their F-bombs (it&#8217;s the Internet, people; get a grip), but if I can&#8217;t censor myself appropriately around my son, he&#8217;ll soon be picking up more than just his broken toys.</p>
<p><strong>Status update:</strong> After lots of false starts (hey, the holidays were stressful), I&#8217;m three consecutive days &#8220;clean&#8221;.  Oh, and my son?  I sat him down and we talked about how when we get frustrated, we should say &#8220;Oh, pants!&#8221;  (first silly-sounding word that came to mind)  We practiced it a few times, and he got the giggles so hard he couldn&#8217;t say anything for a while.  I&#8217;ll keep it up with him; I hope it takes like that other word did.</p>
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		<slash:comments>8</slash:comments>
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		<title>My Behavior Management Plan</title>
		<link>http://www.apaceofchange.com/2007/12/18/my-behavior-management-plan/</link>
		<comments>http://www.apaceofchange.com/2007/12/18/my-behavior-management-plan/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 02:49:14 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2007/12/18/my-behavior-management-plan/</guid>
		<description><![CDATA[A major professional interest of mine is behavior management and support. As a school psychologist (and possible future behavior analyst), I&#8217;ll be called upon to figure out why kids engage in certain behaviors and devise behavior management plans for them. I&#8217;m really looking forward to honing my chops in a professional capacity (read: get paid [...]]]></description>
			<content:encoded><![CDATA[<p>A major professional interest of mine is behavior management and support.  As a school psychologist (and possible future behavior analyst), I&#8217;ll be called upon to figure out why kids engage in certain behaviors and devise behavior management plans for them.</p>
<p>I&#8217;m really looking forward to honing my chops in a professional capacity (read: get paid for it), but I&#8217;ve already gotten some informal practice in this arena as a teacher and parent.  But, at the risk of sounding like a cheesy movie tagline, I&#8217;m about to take on my toughest client: myself.</p>
<p>This will shock and amaze people who know me only in a professional capacity, but off the clock, I swear like a sailor.  I&#8217;m talking straight up blue streak, especially when I drink, drive, and/or get frustrated (but never all three at once; mercy!).  Part of me feels like I&#8217;m getting too old for this, but a bigger part of me feels awful for my wife, who hates it.  My cursing sets her on edge and aggravates her like nothing else I do (and I give her plenty of reasons to be aggravated).  I&#8217;ve tried to stop, but I give in to old habits too easily.  On top of that, my son is getting older, and his vocabulary is growing, mostly via mimicry.  I&#8217;ve also got a little girl on the way, and neither of them need to hear their dad talking like that.  This has got to stop.</p>
<p>I&#8217;m trying a real basic <a href="http://en.wikipedia.org/wiki/Token_economy">token economy</a> approach to this.  For each full day (5:30 am &#8211; whenever I pass out) I go without cursing, I get to X off a day on our calendar.  The deal I struck with my wife (and myself) is this:  I hit two straight curseless weeks, I get a major <a href="http://en.wikipedia.org/wiki/Reinforcer">reinforcer</a>, upon which we&#8217;ve agreed in advance.   I won&#8217;t share what that is, but suffice to say it&#8217;s something I want badly enough to go two full weeks without swearing (internal monologue notwithstanding).  I&#8217;m at the end of my first full day; 14 days takes me right up to 2008&#8242;s doorstep.</p>
<p>If this seems goofy or stupid to you (really, how hard is it to speak civilly?), think about that one bad habit you have that you just can&#8217;t kick: you eat too much junk food and put on too much weight.  You procrastinate with your grading.  You  bite <strike>someone else&#8217;s</strike> your toenails.   I enjoy exercise, I&#8217;ve been much better about my grading this year, but I can not get this vulgar, profane monkey off my back.  I&#8217;ve asked teachers to engage in this style of behavior management with students in the past; let me now put my money where my dirty little mouth is and see how well it works for me.</p>
<p>Psychologist, heal thyself.</p>
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		<slash:comments>11</slash:comments>
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		<title>An English Lesson for the TV Generation</title>
		<link>http://www.apaceofchange.com/2007/11/28/an-english-lesson-for-the-tv-generation/</link>
		<comments>http://www.apaceofchange.com/2007/11/28/an-english-lesson-for-the-tv-generation/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 14:21:45 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://apaceofchange.edublogs.org/2007/11/28/an-english-lesson-for-the-tv-generation/</guid>
		<description><![CDATA[I watched waaaay too much TV as a kid. As such, I&#8217;ve not only soaked up mental gigabytes of useless pop culture trivia, but also the every-5-minutes advertising that is pervasive in American television broadcasting. My first recollection of a TV commercial that really impacted me was for Murphy&#8217;s Oil Soap, from 1979 or 1980 [...]]]></description>
			<content:encoded><![CDATA[<p>I watched waaaay too much TV as a kid.  As such, I&#8217;ve not only soaked up mental gigabytes of useless pop culture trivia, but also the every-5-minutes advertising that is pervasive in American television broadcasting.</p>
<p>My first recollection of a TV commercial that really impacted me was for Murphy&#8217;s Oil Soap, from 1979 or 1980 (age 2-3). It wasn&#8217;t so much the commercial as it was the jingle and the copy shot, &#8220;The work is finished and the finish is fine.&#8221;  Since then, I&#8217;ve filed away massive amounts of similar lines.  Anyone else remember:</p>
<ul>
<li><em>You deserve a break today!</em></li>
<li><em>Just do it</em></li>
<li><em>Where&#8217;s the beef?</em></li>
<li><em>The choice of a new generation</em></li>
<li><em>Food, folks, and fun</em></li>
<li><em> Plop, plop, fizz, fizz, oh, what a relief it is</em></li>
<li><em>I can&#8217;t believe I ate the whole thing!</em></li>
<li><em>Calgon, take me away</em></li>
<li><em>What would you do for a Klondike bar?</em></li>
<li><em>He-Man, He-Man, He-Man (jeez, who got paid to come up with </em><em>that one?)</em></li>
</ul>
<p><a href="http://www.consumerist.com">The Consumerist</a> brought these all flooding back to my conscious mind Monday when they linked to an <a href="http://www.alistapart.com/articles/greatestcopyshot">article by Nick Padmore</a> at <a href="http://www.alistapart.com">A List Apart</a> in which he analyzes the 115 best advertising slogans and catchphrases of the last century (courtesy of <a href="http://www.adslogans.co.uk/hof/">The Advertising Hall of Fame</a>).</p>
<p>Anyone interested in the use of language should read Padmore&#8217;s article in full, but Consumerist gives us the Cliff&#8217;s Notes version with a few interesting take-away notes:</p>
<blockquote><p>Some of his findings:</p>
<ul>
<li>only 50% of the top copy shots mention a brand</li>
<li>17% of copy shots are &#8220;lexically deviant&#8221;—as Padmore puts it, &#8220;it&#8217;s a weird spelling almost 2wice in every ten whirds&#8221;</li>
<li>84% of the copy shots contain some sort of rhetorical device, although Padmore thinks this is more than likely simply a reflection of how we naturally speak and write</li>
</ul>
<p>He also comes up with a theory of how to produce a great copy shot, writing that &#8220;nobody else (as far as I know), has attempted to come up with a linguistically determined Greatest Copy Shot, so this is at least a start.&#8221;</p></blockquote>
<p>Nick&#8217;s theory is as follows:</p>
<blockquote><p>All great copy shots should:</p>
<p>1. Be five words in length.<br />
2. Not mention the brand name.<br />
3. Be declarative.<br />
4. Be grammatically complete.<br />
5. Be otherwise standard.<br />
6. Contain alliteration, metaphor, or rhyme.</p></blockquote>
<p><a href="http://www.alistapart.com/articles/greatestcopyshot">Read his complete article</a> to see how he narrows the field from 115 to 19 with the first criterion, and then proceeds through the list to arrive at the greatest copy shot ever written.</p>
<blockquote></blockquote>
<p>Lots of potential classroom applications here &#8211; perhaps a multidisciplinary lesson in math and English that examines the success rate of slogans with certain grammatic properties or rhetorical devices?  What percentage of the top 50 use onomatopoeia?  Create a pie chart showing prevalence of alliteration, metaphor, simile, etc.?  More advanced classes might just be given the top 10 (20, 25, 50, etc.) and be asked to conduct their own analysis and come to their own conclusions about the impact of linguistic choices on success.</p>
<p>From a media literacy standpoint, a discussion of why I still vividly remember a 28-year-old commercial jingle could lead into a larger discussion on the pervasiveness of advertising and its effects.</p>
<p>Maybe watching all that TV was good for something after all (&#8220;Five more minutes, mom!  It&#8217;s professional development, I swear!&#8221;).</p>
<blockquote></blockquote>
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